Best Practices of Mobile Video Advertising

What you need to know before starting a mobile video campaign

By: Videyah! | Thursday, March 29 2012

1.5 billion will be spent on mobile ads in 2012

This year alone eMarketer projects that 1.5 billion will be spent on mobile ads and by 2016 over 70% of all mobile data traffic will be video. AAA Media Mind reports that mobile advertising reaches one out every three consumers. Therefore the main focus of mobile ads shifts towards an effective engagement of consumers that will translate into revenue and sales growth. As industry is still adapting to the ever-growing digital capabilities and new technology, specific steps should be taken to maximize mobile video ad initiatives.

1. Tailor content that is appropriate to its mobile channel. Cap the mobile video ad experience to 15 seconds to increase consumer engagement.

2. Optimize your ads for lower bandwidth so that they don’t perform poorly and generate negative consumer engagement.

3. Engaging, yet not intrusive video ad strategy (ads that take them away from content pages) should be a top priority for marketers.

4. Properly executed mobile ads - enhance localization, share of content and drive conversions. Features such as locate retailers, call them with a push of a button and share their products with friends.

5. Innovative video ad formats can be a solution for streaming rich data mobile ads via slow connection speed devices.

Read the original article about Best Practices of Mobile Video Advertising.