How To Create A Successful Video for B2B Marketing?

By: Videyah! | Tuesday, April 3 2012

Is Video becoming the most successful B2B Marketing tactic?

Source: Eccolo Media 2011 B2B Technology Collateral survey 

Videos are becoming a more prominent B2B marketing asset. Here are 2 recent surveys that show an increase in the usage of video:   

1) The 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs states the most popular marketing tactics used by marketers are: Blogs (65%), Videos (52%), White Papers (51%).

2) The latest Eccolo Media 2011 B2B Technology Collateral survey listed content assets that consumers evaluated prior the technology purchase: Product brochures/data sheets (72%), White papers (62%), Videos (59%).

B2C companies have been using video for a long time now. As video is moving into mainstream, most B2B companies are wondering where to start. 

How to produce a successful B2B video:

The key components are: Title, Content, Promotion. Watch this video from Salesforce.com to learn more.

How to distribute and promote B2B Online Videos:

The key components are: Content publishing, Analytics, Advertising. Watch this video from Salesforce.com to learn more.

Read the original article about B2B Video Marketing.