Gain Consumer Confidence With Product Videos

By: Videyah! | Monday, April 2 2012

Why produce product videos?

Here is an introductory Product Line Video Example

Consumers expect video as part of their shopping experience and rely on it when making purchase decisions. A recent report from solutions provider Invodo reveals that 60% of the time consumers choose to watch product videos before purchase.

Here is a summary of the study:

• 52% of surveyed consumers claimed they were more confident when they watched a video prior to buying a product and were less likely to return it.
• 66% of consumers watch product videos to have a better understanding of how the product works.
• 61% of consumers imagine themselves using the product while watching the video.
• 45% said they would spend more time on a website that has videos.
• 67% of consumers viewed a product video by clicking through an email.

Video is becoming a standard practice for retailers. They invest in product videos to improve conversion rates and increase engagement. Product videos can be successfully used for various channels: Website, Email campaigns, Video sharing websites, Social media, Mobile and others.

Watch a product video produced for the CES Trade Show:

Read the original study.




Continue Learning:

1. Read - ProfessionallyProduced Product Videos Or User Generated Video?

2. Read - 27 Online Video Marketing Steps

3. Read - 11 Reasons Why You Should Add Video To Your Online Marketing Strategy in 2012