How Video Helps Small Business Grow

By: Videyah! | Tuesday, April 10 2012

Get referral traffic from your YouTube channel.

7 Ways Videos can help companies grow

Videos are on the rise because they are an extremely effective way to target your audience. Your video might not go viral and can get only a moderate amount of views, however they will be quality views of people who are interested in buying your products but need more information to make a purchase decision.

Here's a list of 7 ways videos have helped the companies grow:

1.     YouTube SEO. YouTube is the #2 search engine. Showing up in the top of YouTube’s organic results can be very powerful. 

2.     Referring Traffic. Posting videos on YouTube is a great way to raise awareness about your brand and bring visitors to your site. Make sure to optimize your videos to encourage referral traffic. 

3.     Get social. Using video is an easy way to build a social community and get subscribers. It allows people to see what you are doing almost instantly. 

4.     Analytics. YouTube analytics can show demographics, referred sites, keywords used and even how people get engaged with your video. 

5.   Results. Results and YouTube analytics enable management to have confidence in video marketing. 

6.   Press & Exposure. Be recognized for the work your are doing around your brand. Your video can be useful content for online publishers to use. 

7.     Inexpensive advertising. YouTube promoted videos can be an inexpensive way to direct traffic to your website. Average click per view rates can be $0.15.

Read the original article about benefits of YouTube channel.