By: Videyah! | Monday, April 9 2012
How to make video success more predictable?
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| A careful and well analyzed video strategy can produce predictable results. |
Here are some video tips for producing product videos from
David Rubinstein with Expo:
- Ask your consumers to upload videos for you (reviews, how-tos, receipes, etc.) which will give you immediate video asset.
- Offer some incentive for a video upload, as it requires time and effort from your consumer.
- Show consumers a few good examples so that they know what a good product video looks like.
- Leverage the reach of YouTube, automate distribution, feed videos directly on Facebook.
- Optimize your videos on YouTube to be found or recommended. When it starts getting million of views, all of the big media publications draw attention to it, it will also rank well in search – Google, YouTube.
Why hope that video will go viral when you can
build it. A careful and well-analyzed approach should produce more predictable
results.
Read the original article about online video success.
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