Friday, April 6, 2012

YouTube Video Top Area for Increased Social Media Marketing

By Videyah! | Friday, April 6 2012


Web Videos | Marketing Videos| Product Videos | Animated Videos

Video Marketing holds the top spot for future plans


According to a Social MediaExaminer's April report, YouTube and other video sites became the top area where marketers are planning to increase their social media efforts.
76% of survey participants are planning to increase their activity on YouTube, ahead of Facebook (72%), Twitter (69%), Blogs (68%), Google+ 67% and Linkedin (66%). Video production is being tapped as a key growth area by younger marketers (77%, aged 20-49) vs. their older counterparts (68% aged over 60).


A Web Video Marketing Council's report from March 2012 indicates, that 81% of senior marketing executives are turning to video content with brand websites (67%), social media sites (61%), and email marketing (52%) for the most popular avenues of content sharing.

Video seems to be a key complement to email: just under 75% of marketers, that integrated video with email, believe consumers are more likely to purchase or convert after viewing email campaign with incorporated video. Read the original story about Social Media Marketing.

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