Employee Generated Videos Help Increase Productivity

By: Qumu | Monday, April 23 2012

Employee produced videos are more relevant than CEO produced content

73% say EGC increased their productivity.

The recent project  - 2012 April Business Video Behavior Project, Qumu (business video platform provider)  looked at the topic of Employee Generated Content (EGC). The results of the survey demonstrate that EGC has a positive social and productive effect of the enterprise – 73% say they have increased productivity to some degree.  Here are the highlights of the study:

1. Attention grabbing. The study reveals that EGC is the most interesting and attention grabbing. Even though CEO’s produce most of the videos (51.4% produced by CEOs  vs 13.5% produced by coworkers)

2. EGC Types. Most popular types of EGC videos are: How-to (76%), communication from management (49%), Town-hall meetings (42%).

3. Advantages of EGC. In a survey of 240 managers and executives across a variety of disciplines they found out that:

• 100% never seen an inappropriate video uploaded to the company network.
• 38% think they videos useful
• 35% are appropriate.

4. Concerns with EGC. Managers also raised their concerns about EGC:

• 51% are concerned that employees will upload the irresponsible content to the company’s network
• 12% worry about irresponsible content from company parties.