How to Market Your Business With Online Videos

By: GrowSmartBiz | Wednesday, April 25 2012

5 tips how to take advantage of online videos

60% of consumers watch product videos if provided the option. 

According to a study reported by eMarketer online videos are becoming a big part of the marketing mix.  Product videos attract and hold consumers' attention. The study of U.S consumers found out that consumers watch product videos 60% of the time, if they are posted on the website. So how can you benefit from product videos? Educate about the product and keep it short, preferably 3 minutes or less. Demonstrate the product: 30% of people would spend more than 3 minutes watching a product demonstration video. Invest in good production and quality video. Provide enough useful information about the product to drive the possible consumer to watch the video several times. Distribute via various channels -YouTube, Facebook and others. It's predicted 170 million Americans will watch online videos and there's new audiences that are becoming comfortable purchasing products online. So what is your company waiting for? Read the original story here.