Top 3 Tips To Improve Online Video Advertising

By: Bizreport | Tuesday April 24 2012

37 billion online videos were viewed in March

Video is taking up a great amount of consumers’ online time, and the brands are pushing into the video space faster than ever. But more is needed than just reconstructing TV spots and settling for amateurish videos.

With advanced technology and resource availability, it's much easier for anyone with an idea to come up with decent video content- the perfect vehicle for speaking to audiences with ever-decreasing attention spans, according to Jay Miletsky, CEO of MyPodStudios. But just like everything in the modern world video is still evolving and there's numerous ways to improve it.

Here are Jay's top 3 tips to improve video engagement:

1. Make your content unique and original, without just simply repurposing old content or spots.

2. Fifteen seconds is a great length. Keep it short.

3. Strongly consider VPAID (Video Player-Ad API definition) options, allowing the viewer to interact with brand.

Read the original story here.