6 Steps To Launching A Successful Video Advertising Campaign

Online video advertising is reaching record viewership rates in 2012. Imedia connections offers 6 best practices to exploit video advertising.

1. Expand Reach. Video audiences are highly scattered. The big mainstream publishers are expensive. To reduce your cost research private ad exchanges, premium market places and audience networks.
2. Target. Use GRP to determine audience reach. Leverage Nielsen OCR or comScore vGRP solutions.
3. Make it engaging. Instead of repurposing TV ads add interactivity, let user to choose ads. Leverage content and drive the engagement and ad performance.
4. Make it relevant. Improve ad relevancy by localizing creative components of your video – location, user interaction, demographics or other factors.
5. Keep it fresh. Mixing up creative can help against tune-out. Apply frequency capping and start sequencing the message through various stages of customer’s engagement.
6. Track results. Managing these kinds of campaigns can be very scalable these days. Entire campaign across online video, mobile video, connected TV and rich media can be housed, managed, tracked, and analyzed in one place.

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