Is viral video a myth? According to the Venture Beat videos don’t get 1million views without the help of at least one media outlet such as portals, content sites, TV shows, major blogs or news publications. Videos that we know and love are usually the product of well-funded digital campaigns and not just peer-to-peer sharing. However, video virility doesn’t guarantee higher ROI explaining why companies need more than just buzz.
Companies understand the value of connecting with the right audience and want to see video views translate into web visits, coupon downloads, store locator usage and other quantifiable consumer actions.
Achieving these results requires an online video marketing strategy with the rights tools:
- Define media actions you want to achieve with your campaign. Viral sharing can be worthless without ROI.
- Create valuable content for your target audience that you can effectively repurpose in the future.
- Choose distribution partners wisely: Seeding companies, PR companies, Social video companies, Click to play options and blog networks.
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