Friday, July 20, 2012

Online Video Advertising Reached Record Breaking Ad Viewership In June, 2012


comScore reported that video advertising reached all-time high in June as 11 billion video ads were viewed and surpassed a record reached in May.
TOP5  video ad properties delivered over - 1 billion video ads:
  1. Google Sites ranked first  - 1.41 billion ads
  2. BrightRoll Video Network - 1.39 billion ads
  3. Hulu - 1.33 billion ads
  4. Adap.tv -  1.15 billion ads
  5. TubeMogul Video Ad Platform - 1.04 billion
Other stats about ads reached in June:
  • Video ads reached 53% of the total U.S. population an average of 68 times during the month
  • Time spent watching video ads totaled 4.6 billion minutes
  • BrightRoll Video Network delivered the highest duration of video ads
  • Hulu delivered the highest frequency of video ads - an average of 52 per viewer


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